We believe a winning marketing strategy requires a balanced approach – we call it the Logic-Magic approach, so we definitely rely on our effective research and insights tools to understand what is value to the customer (logic), yet breakthrough results only follow when we deliberately harness those insights by injecting creativity and innovation in the mix (magic).

We focus on forging a strong connection between brand strategy and business strategy, we use relevant tools as needed – including our proprietary Brand TraQtion™ – to diagnose the current brand situation, to help craft a rock-solid brand strategy.

We believe we cannot independently be the “smartest person in the room”, and that great strategies are co-created with our clients and partners – that is why our brand workshops feel distinctively different, concluding with our superior brand story playbook as the ultimate guide for all that comes next.

Bringing marketing and brand strategies to life is not an easy task, and we are very skeptical about the “how” and the “who” of “doing” it – that is why we are strongly detail-oriented in implementation and extremely selective when it comes to our execution teams and partners.

Whether it is brand visual identity, product/service launches, communication campaigns, activations, or any other form of execution, we relentlessly focus on our successful blend of speed, improved quality, direction, and value-based partnerships.

Because we are committed to pricing excellence, we aim to capture maximum value now and in the longer term, setting the right price every time.

To that end; we use relevant tools to help clients understand the value their customers see in their offerings, we then quickly set priorities, identify the pricing actions with the biggest impact, and craft a comprehensive and flexible pricing strategy – one that caters for customer reservations, competition, and cost factors.

We apply pragmatic models and frameworks that help articulate a comprehensive view; evaluating product viability and attractiveness, as well as aligning company core strengths and competitive position, helping our clients decide on an ideal mix of products – one that achieves outsized results.

As competition increases, management looks for ways to re-engineer their marketing functions to stand out. Outsourcing is one strategy businesses consider to improve marketing productivity, expand sales capabilities, and reduce costs. With outsourced marketing, a business can focus on its core product or service knowledge while letting us do what we do best.

The range of such engagements varies considerably, yet in all cases our plan is optimized with a phased knowledge transfer component, so that the client team takes over at the right time.

Channel Architecture and Design – or Redesign

We aim to optimize and maximize our clients channel network value, we evaluate the current channel structure, then we apply our SPLIT™ framework for deciding on a winning channel network design; Intermediaries Specialism – Channel Levels – Channel Intensity – and Channel Type.

Sales Management

Even the best strategies won’t get results if the sales team can’t execute, we help our clients hire, train, and motivate sales teams, that deliver outstanding performance.

The right organizational structure is as important as the strategy itself, and planning the appropriate marketing organization structure is a direct enabler for accomplishing the company’s goals.

With our comprehensive experience in different industries, we help our clients achieve the right structure, one that is aligned with strategy and aimed at empowering the marketing role and putting customers at the center.