Our cutting edge proprietary brand tracking and audit tool helps elaborate the current brand situation and further track it.

The tool effectively articulates critical success factors, strategic imperatives as well as practical quick wins, for the brand to sustain lasting growth and value.

Our approach is multidimensional, leaning more towards behavioral factors to articulate the market segments. Our process is fast with direction, resourceful in understanding, and effective in results.

The CO-MAP™ tool is a customer journey mapping tool, which aligns the “in the customer’s shoes” view with the organization’s operational view of the journey – both quantitatively and qualitatively.

We apply a comprehensive view on customer experience success, integrating multiple measurement tools and techniques, providing critical insights for evaluating clients’ actual efforts to delight their customers.

In many contexts, categories, and industries, companies started to go after audience segments that exhibit common physical movement, characteristics, and behavior – from a location point of view. To that end the integration of geographic parameters into market understanding and research has proven to enhance decision making where location is a key determinant of success.
We believe that there is much potential in the region for implementing geo-marketing, where our expertise allows our clients to place, layer and visualize key business information, research findings and analytics, as well as action plan scenarios, on effective digital maps.
Our RSS Radar™ maps market segments with client’s actual customer base, by behavior and by location, offering valuable insights into the client’s actual performance in each segment, and can provide heat maps elaborating the market segments concentration areas, effectively and efficiently directing marketing activities.
Our geo-marketing team can design, develop and provide the desired geo-marketing deliverables in a range of required formats, from web-based, to mobile phone and standalone applications.

We apply a “real insights by real people” approach, which caters for all the parts of a launch lifecycle.

• Discovery: our skilled researchers conduct early exploratory research to help understand users and provide strategic direction for product or service design
• Ideation: we collaborate with our clients to ideate based on their business objectives, design constraints and customer value requirements
• Concept Testing and Rapid Prototyping: we apply a “build to think” mindset which pushes us to get really creative. Testing with rapid prototypes provides timely insights for effective refinement
• Launch and Refinement: on launch, quick testing and A/B testing help find flaws before they become user drop-off points, and once the client product is on the market, we help close the loop with users by providing direct feedback on what’s working and what could be improved.

The tool is used to estimate customers’ reservation price ranges, indicating the value tag they put on the client’s value proposition.

We apply a human-centered process for both; naming, and name testing. Our interactive and collaborative process is widely appreciated as an eye-opening experience.

Through a well-crafted method, we help our clients uncover their current position before they move to express their identity, and launch their brand strategy.

We work closely with our clients to measure the delivery of their brand promise from an operational perspective.

Our team is experienced, sharp, and resourceful. Our operation is better designed and executed. And our results are robust, reputable and reliable.